The front is a photography studio and equipment rental business that hires lights and delivers equipment to the shooting location. The Front service guarantees a smooth work flow for professional photographers, advertising agencies and other production companies. The identity is simply referring to the drop off and pick up delivery service which, makes the business so unique. part of the identity are business cards, letterheads, swing tag and sticker for the equipment. Additionally we branded the company vehicles and studio signs. The front website is still in progress.